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Crafting The Vermont Brand

VPr’s Jane Lindholm talks with Assistant Attorney General Elliot Burg, Cabot Creamery Cooperative AAmy Levine and brand consultant Glenn Ravdin about crafting the Vermont brand.
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Marketing The Vermont Brand

How would you define Vermont’s brand?  We discuss what goes into crafting the state’s image. Also, a new funding model for becoming more energy efficient.  And an excerpt from Gen. Dubie’s speech.