Ban Contemplated On Hospital Advertising

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From television ads designed to attract patients to glossy booklets promoting capital campaigns, hospital marketing and advertising has become common.

Now some Vermont legislators are contemplating banning it as one way to control health care costs. The idea is getting mixed reviews from the state’s hospitals.

VPR’S Jane Lindholm talks with House Health Care Committee Chairman Rep. Steve Maier and with Bea Grause, President and Chief Executive Officer of the Vermont Association Of Hospitals And Health Systems.

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