Vermont tourism officials are hoping a “low-key” approach will lure harried Bostonians away from the city during the Democratic Convention. The tactic differs somewhat from those of states closer to Boston, which have launched campaigns centered specifically on the convention. Vermont Tourism Commissioner Bruce Hyde says Vermont is relying on its strong brand recognition as a beautiful place to visit.
The potential of extra visitors during the convention has sparked some local tourism campaigns, though. Participating hotels in the Mad River Valley are offering a “Liberty Lodging” discount of 20.04 percent off room rates for two or more nights between July 24 and August 1.