One of the world’s foremost chimpanzee experts has put her stamp of approval on a new line of Vermont coffee that helps protect and preserve chimp habitat in Africa.
Green Mountain Coffee Roasters’ Gombe Reserve coffee will be the first to carry the Jane Goodall “Good for all” certification.
Goodall came toured the company’s Waterbury facility yesterday to mark the rolling out of the new product. Gombe Reserve is named for the park in Tanzania that is the site of Goodall’s groundbreaking work on chimp behavior.
Gombe Reserve will be the cornerstone of Green Mountain coffee’s "single origin” line of coffees that will be sold in supermarkets.