Interview: Larry Tye on spin in politics

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When we think about where spin comes from in the political process, the corridors of the nation’s Capitol naturally come to mind.

But Larry Tye says a direct connection to Vermont can be traced to the origins of spin as we know it today.

Tye is an author and Journalist for the Boston Globe. He wrote a 1998 biography about Edward Bernays called "The Father of Spin."

He’ll be talking about Bernays’ influence when he speaks Thursday in  Manchester at Hildene for a symposium on the role of spin in Presidential elections.

Tye says Edward Bernays started out in the 1920’s as a huckster for products like Ivory soap, beer, and bacon– but then turned his talents to changing the way Americans viewed Vermont’s own Calvin Coolidge.

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