Kale Artist To Challenge Trademark Ruling

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A Montpelier man who prints T-shirts urging people to "eat more kale" has six months to challenge a trademark ruling against him.

The Chick-fil-A restaurant chain says folk artist Bo Muller-Moore’s T-shirt infringes on its trademarked "eat mor chikin" slogan.

The Atlanta-based company filed a letter of protest earlier this week with the United States Patent and Trademark Office. The office then issued a preliminary decision saying there’s a likelihood that people would confuse the sources of the two phrases, thinking they come from the same place.

Muller-Moore’s attorney says there’s nothing in the decision that makes him rethink his client’s own application for a trademark.

Muller-Moore has been making and selling the "eat more kale" T-shirts and other items for more than a decade.

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